Are You Prepared For A Drinking Water Emergency?

No Clean Drinking Water In West VirginiaWe’ve achieved the enviable distinction in this country of having safe drinking water whenever we turn on the tap.  While water filters will help to refine and improve taste, there are very few instances where we find our water to be undrinkable.

Until recently, of course.

Earlier this year, coverage of the MCHM chemical spill in West Virginia and E. Coli contamination of water tankers in New York has brought into shocking light just how unprepared most of us our for a drinking water emergency.  Thousands in these states are now learning just how upside down and difficult life can truly become when clean drinking water is no longer a given. Continue reading →

How Defeating Hard Water Will Save Your Clothes & Hair

Hard Water Means Split EndsYou leave the salon, having spent anywhere from $40-90, but feel that every penny was worth it as you take that first gaze into the mirror.

You prep yourself to go out in a new outfit that perfectly accentuates everything about your style.  It was expensive, but totally worth it.

The next day, after a load of laundry and a shower, you are happy that you took so many photos last night, as your salon-fresh look has been replaced with a headful of split ends and your new outfit emerged from the wash covered in rusty-orange spots.

The culprit? Hard water.  Continue reading →

How Often Should I Change My Samsung Refrigerator Water Filter?

Samsung Refrigerator Water Dispenser[Need help finding the right Samsung refrigerator water filter? 

Call our customer service team for help at 1-800-277-3458 or enter your filter model number, refrigerator model number or refrigerator style into our Filter Finder.] 

If you have a Samsung refrigerator in your home, you are part of an exciting new revolution.

Last year, CNNMoney reported that Samsung – known primarily for its Smartphone technology – aims to improve from the #5 to the #1 home appliances provider by 2015.  First-hand, we can report that these goals appear to be on track, based solely on the sheer volume of Samsung refrigerator water filters we send out the door. Continue reading →

5 Reasons Clean Water Beats Out Diamonds As A Perfect Valentine’s Day Gift

Clean Water For Valentine's DayWhen she opens her eyes, she will be overcome by pure, untouched quality.

When he opens his eyes, he will know that he has received something that will change his life forever.

Together, the gifts they have given each other will represent small tokens of a love that will last throughout a lifetime, full of happiness – and just as important – full of healthiness.

Of course, we’re talking about clean water – this year’s top Valentine’s Day gift.  Don’t believe us?  Check out five ways that clean water beats out diamonds as the best way to tell someone special just how much they mean to you this year. Continue reading →

How Often Should I Change My Maytag Refrigerator Water Filter?

Maytag UKF8001 Refrigerator Water Filter
Maytag UKF8001 Refrigerator Water Filter

[Need help finding the right Maytag refrigerator water filter? 

Call our customer service team for help at 1-800-277-3458 or enter your filter model number, refrigerator model number or refrigerator style into our Filter Finder. ]

For up to six months, or 750 gallons of water usage, the Maytag UKF8001 refrigerator water filter will give you clean tasting water and ice.

The Maytag UKF7003 refrigerator water filter will also last for six months, but only for 416 gallons of water usage.

The Whirlpool 4396841 and Kenmore 4396710 water filters, ideal for use in several Maytag refrigerator models, will last for six months and 200 gallons of water usage. Continue reading →

Dirty Drinking Water In Sochi Highlights Need For Portable Water Purification Solutions

Dirty Drinking Water In Sochi“My hotel has no water. If restored, the front desk says, “do not use on your face because it contains something very dangerous.” #Sochi2014

The Tweet above – currently going viral – was posted by Stacy St. Clair, a journalist for the Chicago Tribune, currently in Sochi, Russia to cover the Winter Olympics.  When arriving at her hotel, no doubt thirsting for a glass of clean drinking water to combat travel dehydration, she was given the warning above – best described as ‘ominous’ by CBS Chicago writer John Dodge.

Even when ‘clean drinking water’ was restored in St. Continue reading →

5 Scary Contaminants Easy & Affordable To Filter From Your Drinking Water

Scared of Drinking Water ContaminantsWhether you live in a larger city and pull your drinking water from a municipal source, or further out in well water country, you are undoubtedly being exposed to some form of contaminants.

Some of these contaminants are mad-made, such as chlorine, and are designed to clean and disinfect your drinking water.  Other contaminants, including rust and iron, are naturally occurring in the environment.  These contaminants are clever enough to sneak themselves into your drinking water before you turn on your faucet.

Bottom-line, many of these contaminants will make your water taste awful.  If these contaminants occur in heavy enough levels, they can pose significant risk for both short- and long-term health issues. Continue reading →

How Often Should I Change My Shower Filter?

GXSM01HWW GE Shower Filter System
GE GXSM01HWW Shower Filter

Over the last several years, customers have confidently evolved from one-time seekers of traditional air filters and water filters to masters of holistically healthy homes.  With this evolution, we’ve seen the market for shower filters absolutely explode.

Consider this: your skin is your largest organ.  Shower water – or bath water, if so inclined – is the one thing that you can definitively say will come into the most consistent contact with this organ.  If the water in your home is swimming in impurities, these contaminants will pour over your body every time you step into your shower. Continue reading →

New York City Tap Water: High Quality or E Coli?

New York City tap water quality holds a special place in the hearts and minds of many.

Described as one of the most pristine beverages on the planet – New York City’s drinking water is considered by most as more than just tasty – but also healthy and safe.  Many even consider it the primary reason that food ranging from Brooklyn Bagels to a slice of New York City pizza is so hard to replicate anywhere else.

So why is it that when drinking water was tested in twelve buildings in Manhattan, Brooklyn and Queens, eight buildings tested positive for coliform bacteria, and five tested positive for E. Continue reading →

Clean Drinking Water & Fresh Indoor Air For Less: Introducing Tier1 Filters

When did clean drinking water become a luxury, instead of a right?

When did fresh indoor air become something only the stuffy can truly afford?

When did a healthy home become such a burden to all but only the most privileged few?

At, we are happy to start bucking this trend and put the healthy home back into reach for all, with our latest offerings: Tier1 refrigerator water filters and Tier1 air filters.

Tier1 refrigerator water filters are comparable to filters offered by original equipment manufacturers, including Maytag, Whirlpool, Samsung and LG.  They are built according to the same rigid specs to ensure you get maximum performance – or in plainer words – the cleanest tasting drinking water possible, virtually free of stated contaminants. Continue reading →