What does water taste like? It’s a simple question, but a quick trip to Google tells me that everyone has a different idea of exactly what water tastes like. My search uncovered a wide range of responses from some of the internet’s top flavor detectives and included…
the expected: “it tastes like water” and “it has no taste”
the more scientific: “the taste depends on what was dissolved in it”
the outright humorous: “Liquefied boring” and “Mundane in a glass”
and my personal favorite: “One Atom Hydrogen, Two Atoms Oxygen. Shaken Not Stirred”
Obviously, there isn’t a clear consensus on what exactly water tastes like, but there is definitely a growing market for flavored water. In addition to bottles of flavored water like Aquafina’s Flavor Splash, many companies offer flavor packets that can be added to water anywhere you go to improve the taste. Kraft foods, the second largest food and Beverage Company in the world, recently launched their line of MiO flavor dispensers, hoping to break into what is now a billion dollar market for flavored water.
Drinking water is the best way to stay hydrated and it should also be the cheapest, but when you add in the cost of adding flavor packets or buying fancy bottles with a hint of fruit flavoring it actually becomes more expensive than soda. Why are consumers paying more to add flavor to their water? The answer would seem to be that even though we aren’t really sure what water tastes like, we have decided that we don’t like the way water tastes.
This is primarily because most tap water is disinfected with chlorine, which adds an unpleasant taste and odor to the water, and often has dissolved minerals and organic material that can adversely affect the flavor of water. The unpleasant taste of tap water is one of the main reasons the bottled water industry grew so quickly and helps to explain the new fad for flavored water.
The easiest way to improve the quality of your tap water is by filtering out the chlorine and other contaminants that cause the poor taste. You would be amazed at how much better your tap water will taste with just a simple filter, like this GXULQ system from GE, installed under the kitchen sink.
Of course, variety is the spice of life and you may find you still want to add a little flavor to your water. Instead of spending a lot of hard earned cash on single-use packets why not try making your own flavored water. Adding a little mint or citrus is easy to do and is a fun way to enhance the flavor of filtered water.
Once you have perfected your masterpiece, why not share your favorite flavor recipes with us on Facebook? We would love to hear what you do to make your water taste great!